Alicen Fritzinger

I had the opportunity to create a rebrand proposal while at Atlas Awning due to a potential target market change.

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In the last few years, Atlas Awning and Atlas Signs & Graphics had become the main focus for company growth. Because of this, I had begun to reevaluate the digital marketing and other advertising mediums. Throughout my report, I had touched on the current and potential rebrand opportunities for Atlas Awning & Signs such as social media, advertising, networking, logos, and website.